Ideas

"Ideas that spread, win". That is according to Seth Godin, a marketing guru that I read from time to time. He speaks of marketing from the critical angle of getting people to "talk" about products which in turn lead people to "buy" the products. He simply says, "Ideas that spread, win".

You know where I'm going, don't you? Imagine a culture of Christianity that operated in this same manner. I'm not suggesting that we turn our churches into marketing machines, but what if we used some similar strategies? What if we got people talking and that led to people acting and that led to people being led to Jesus Christ? "Ideas that spread, win".