I was recently reading an online post and the writing led me to think about how to get people to say "yes"; or more importantly how marketers are placing opportunities that make it easier to say "yes". Have you ever noticed how there are no Starbucks in bus stations or in the welfare office? Ever noticed that Nordstrom's doesn't build new stores in flea market arenas? More often than not, you'll see Starbucks on the way to Nordstrom's.
Not long ago I did a very small amount of work with the homeless and noticed that there was a liquor store right across the street from the shelter. Did the liquor store guys know what they were doing or what?!?!
What are you trying to get people to say "yes" to and how are you going about it?
